Client: Payless ShoeSource, Topeka, KS
Product(s) Promoted: Designer dye-to-order dress shoes
Distribution: National Payless Shoe Source stores
Number of Stores: 2,600
Production Run Quantity: 2,600
Introduction: 2/3/09
Intended Duration: 5 to 7 years
Dimensions (H x W x D): 22" x 59" x 17"
Weight: 20 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Kendal King Group, Kansas City, MO
Design of the Times 2009 Contest Declaration