New Balance Slatwall
Product: New Balance shoes
Number of displays: 300 displays; 150 expansion kits
P-O-P company: Thomson-Leeds Co., New York
Distribution: Athletic and specialty stores
Introduction: May 1993
Duration: Permanent
Construction: Silkscreened styrene panels, acrylic shoe shelves
A unique, modular-panel system for New Balance Athletic Shoe attaches to slatwall to form any configuration the retailer chooses. "Dealers and retailers are looking for fresh stuff that no one else is doing," says a spokesman.
