eCommerce

GfK survey shows marketers are searching for a targeting ‘silver bullet’ in their mobile marketing

Experts are expecting this connectivity to significantly affect retailers, brands and shoppers within three to five years

With its renewed commitment to EDLP, Walmart is cutting back on co-op partnerships and urging marketers to think more strategically about their shopper programs. Here's how they can continue to win.

Q&A with Terese Herbig