Drugstores Jumpstart Back-to-School Efforts 01. Understanding of Account-Specific: Brand Manufacturers vs. Retailers 04. What Makes Account-Specific Programs Successful: Brand Manufacturers vs. Retailers 03. Effectiveness of Account-Specific Promotions: Brand Manufacturers vs. Retailers 02. Desire for Account-Specific Programs: Brand Manufacturers vs. Retailers Osco brandSaver Tie-in, May 2003 CVS Gillette Co-FSI Walgreens/Duracell Circular Feature CVS June brandSaver Feature Free-Standing No More Marketers have turned Sunday FSIs into brand-building 'events' that get retailers fully on board First Previous 1906 1907 1908 1909 1910 Next Last