Drug Store

Client: : Del Labs
Number of Displays: 16,500
Production Date: November 2007
Distribution: Drugstores
Producer: POP Displays, Yonkers, NY
Objectives: Launch the new Lip Lab line in drug outlets. Communicate the clinical positioning of the line.

Client: : L'Oreal
Number of Displays: 2500
Production Date: May 2007
Distribution: Drugstores and mass merchants
Producer: POP Displays, Yonkers, NY
Objectives: Develop the launch display for L'Oreal Skin Genesis is mass outlets. Reinforce and respect L'Oreal's Green Chemistry environmentally friendly process.

Client: Lumene North America, Marlborough, MA
Product(s) Promoted: Lumene Arctic Nature Secret women's cosmetics
Distribution: CVS/pharmacy
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: 1/1/08
Intended Duration: 2 months
Dimensions (H x W x D): 10" x 78" x 10"
Weight: 15 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble
Country of Production: United States
Distribution: United States
Intended Length of Use: 1 months
Producer: Alliance, a Division of Rock-Tenn Company
Unit Cost: Under $50
Production Date: 11/15/2006
Number of Displays: 13,000
Objectives: Launch Venus Breeze, the only female razor with built-in Shave Gel Bars. By appealing to the "goddess" within each woman, this program delivers a beauty feel for a trusted razor that pampers the skin.

Client: Boehringer Ingelheim Pharmaceuticals Inc.
Country of Production: United States
Distribution: Walgreens drugstores
Intended Length of Use: 1 months
Producer: Rand Display International
Unit Cost: Under $25
Production Date: 7/27/2007
Number of Displays: 6,000
Objectives: This display was used to introduce the Zantac Cool line extension of Zantac Antacid tablet. The merchandising objective was to communicate that this new product offers a cooling sensation when taken orally.

Client: Schering-Plough Corp., Kenilworth, NJ
Product(s) Promoted: Sunscreen
Distribution: Health/Drugstores
Number of Stores: 2,500
Production Run Quantity: 2,505
Introduction: 11/2/07
Intended Duration: 12 months
Dimensions (H x W x D): 36" x 36" x 24"
Weight: 14 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: New Dimensions Research Corp., Melville, NY

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Design of the Times 2008 Contest Declaration