The Rap on Shoes Hip-hop culture dominates the footwear category, so marketers walk to an urban beat. They also are leveraging well-known properties to establish brand trust in specific niche markets. DSW Shoe Warehouse Tees Off Kmart Cleans Up with Clorox, Unilever Heavy Dollar Store Shoppers: By Age and Income Dollar Store Shoppers: Most Popular Product Categories Planned vs. Impulse Shopping Across Retail Channels Age of Dollar Store Shoppers vs. Other Channels In-Store Purchase Decisions in Dollar Stores Frequency of Shopping in Dollar Stores Brand Type of Products Purchased at Dollar Stores First Previous 588 589 590 591 592 Next Last