Planned vs. Impulse Shopping on Retailer Websites Reasons for Visiting Retailer Websites Percent Visiting Stores After Shopping Online M&Ms 'Race Day' Sidekick Eyes in the Aisles: Early BTS Hits & Misses Armour 'Makes It Easy' Sidekick Mentos 'Sweet Summer Downloads' Sidekick Temptations 'Cats Can't Resist' Sidekick Coca-Cola Dollar General 'Share a Coke' Floorstand Trident Layers Dollar General 'DG Digital Coupons' Sidekick First Previous 327 328 329 330 331 Next Last