Kellogg Co. used a basketball-themed ad in a March 24 email sent to members of the Kellogg's Family Rewards loyalty program to offer Family Dollar shoppers who spend $5 on Cheez-It or Pringles $2 off a future purchase of the manufacturer's products.
Procter & Gamble sent an email to members of its P&G Everyday online community on March 21 touting a printable coupon for $1 off Tide available through the retailer's website.