The Rap on Shoes Hip-hop culture dominates the footwear category, so marketers walk to an urban beat. They also are leveraging well-known properties to establish brand trust in specific niche markets. Wal-Mart TV Is a $60 Million Network PRN Corp. Files for IPO Kohl's Takes Up Fortune Telling Sears Crafts a NASCAR Sweepstakes Hall of Fame Profile: Laurie Houlihan A Q&A with Laurie M. Houlihan, L'Oreal Paris/USA Not Just Child's Play Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing Sears NASCAR Sweepstakes Feature Marshall Field's Vertical Fashion Show A case study from the Promotion Marketing Association's 2004 Reggie Awards Retail TV Network Improves Consumer Perceptions of Mall, Study Finds The Gap Sends Customers Packing First Previous 310 311 312 313 314 Next Last
