Department Store

Client: Mirari Japan Co. Ltd., Tokyo, Japan
Introduction: May 25, 2004
Size of Run: 1,000
Distribution: Sunglasses shops and department stores in Asia
Dimensions (H x W x D): 10" x 20" x 10"
Weight: 7 lb.
Producer: Nano Visualogical Co.,Ltd., Fukui-shi, Fukui, Japan

Client: Lancome, New York, NY
Introduction: November 1, 2003
Size of Run: 750
Distribution: Department Stores
Dimensions (H x W x D): 1'10" x 8" x 8"
Weight: 5 lb.
Producer: Diam International, Woodside, NY

Client: Chanel Inc., New York, NY
Introduction: April 15, 2004
Size of Run: 275
Distribution: Department Stores
Dimensions (H x W x D): 10" x 12" x 10"
Weight: 3 lb.
Producer: Design Display Group, Carlstadt, NJ

Client: Aveda, Blaine, MN
Introduction: January 15, 2004
Size of Run: 5,000
Distribution: Department Stores, Salons, Spas
Dimensions (H x W x D): 4'11" x 1'4" x 1'4"
Weight: 25 lb.

Client: Mirari Japan Co.,Ltd., Tokyo, Japan
Introduction: January 25, 2004
Size of Run: 1,400
Distribution: Sunglasses shops and department stores in Asia
Dimensions (H x W x D): 10" x 20" x 10"
Weight: 5 lb.
Producer: Nano Visualogical Co. Ltd., Fukui-shi, Fukui, Japan

Client: Philips Korea, Amsterdam, Netherland
Introduction: May 17, 2004
Size of Run: 10,000
Distribution: Mass Merchants and Department Stores
Dimensions (H x W x D): 5.35" x 6.54" x 5.31"
Weight: 9.88 oz.
Producer: Daehan Advertising & Communications, Seoul, Korea

Client: Lucienne Inc., New York, NY
Introduction: October 29, 2003
Size of Run: 3,000
Distribution: Department Stores
Dimensions (H x W x D): 5.5" x 5.5" x 2.75"
Weight: 0.5 lb.
Producer: JK Designs Inc., Old Greenwich, CT

Client: Estee Lauder, New York, NY
Introduction: July 1, 2003
Size of Run: 3,900
Distribution: Department Stores
Dimensions (H x W x D): 17" x 6" x 6"
Weight: 4 lb.
Producer: Design Display Group, Carlstadt, NJ

Hip-hop culture dominates the footwear category, so marketers walk to an urban beat. They also are leveraging well-known properties to establish brand trust in specific niche markets.