Department Store

Retailer: Sephora at JCPenney
Location: Montgomery, IL

Retailer: Sephora at JCPenney
Location: Montgomery, IL

Retailer: Sephora at JCPenney
Location: Montgomery, IL

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony HD televisions
Distribution: Retailers in 33 markets including Circuit City, CompUSA, Sears, Best Buy, Fry's Electronics, BrandsMart
Number of Stores: Not reported by Sony
Production Run Quantity: Depended on demand in the field
Introduction: September 2006
Intended Duration: Several weekends
Dimensions (H x W x D): 106" x 190" x 65"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony Flat Panel Speakers
Distribution: Sears
Number of Stores: 650
Production Run Quantity: 650
Introduction: April 2007
Intended Duration: 6-12 months
Dimensions (H x W x D): 34" x 23" x 34"
Weight: 70 lbs.
Budget Category (U.S.): $251 - $300
Producer: AMD Industries Inc., Cicero, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Margaritaville, Windamere, FL
Product(s) Promoted: Flip Flop Sandals
Distribution: Nordstrom, Macy's, Famous Footwear
Number of Stores: 150
Production Run Quantity: 150
Introduction: April 2006
Intended Duration: 2-3 years
Dimensions (H x W x D): 72" x 34" x 22"
Weight: 48 lbs.
Budget Category (U.S.): $151 - $200