Dickies Apparel Racks
Product: Dickies apparel
Number of displays: More than 650
P-O-P company: AMD Industries Inc., Cicero, IL
Distribution: Mass merchants, department stores, hardware stores
Introduction: June 2008
Duration: Permanent
Construction: Galvanized steel, sheet metal and hot-rolled steel
Set-up: Sales team
Comment: New fixtures for Dickies apparel used hot-rolled steel to create a worn look reminiscent of that found in factories, where many of the brand's core consumers work.