Path to Purchase Toolkit (January 2019) A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. L.A. Colors 'Beauty In Gifting' Floorstand L.A. Colors 'Color Destination' Floorstand Essie 'America's Nail Salon' Endcap Walmart Adds Another Clean Beauty Brand NYX In-Line Display L.A. Colors 'Beauty Studio' Sidekick Beauty by H-E-B 'Naturals' Section As self-care continues to trend, Beauty by H-E-B’s expanded assortment reaches beyond beauty products. Inside H-E-B's First Beauty Boutique Beauty by H-E-B 'Cosmetics' Section First Previous 92 93 94 95 96 Next Last