Cosmetics

Product: Natural Instincts haircolor
Number of displays: 14,000
P-O-P company: Harvey Shayew Inc., Babylon, N.Y.
Distribution: National drug chains
Introduction: October 1994
Duration: Temporary
Construction: Corrugated with four-color printing (base, header and poles); hand-crafted wood (baskets)
This eye-catching floorstand for Clairol Inc.'s new Natural Instincts haircolor line uses 3-D elements, wood baskets and a tropical look to highlight the product's use of natural ingredients.

Client: Lancome Inc.
Product: Intencils
P-O-P company: Design Display Group Inc., Carlstadt, N.J.
Distribution: Department stores
Construction: Injection molded
Introduction: October 1994

Client: Anne Klein
Products: Anne Klein, Anne Klein II
P-O-P company: Design Development Resources Inc., Melville, N.Y.
Distribution: Department stores
Construction: Vacuum formed; hot stamping
Introduction: October 1994

Client: Revlon/Ultima II
Product: Ultima II Lash Sexxxy Falsies
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Department stores
Construction: Injection-molded styrene; hot stamping; extrusions; litho die-cut polypropylene
Introduction: March 1994

Client: Cosmair Inc.
Product: Gio de Giorgio Armani
P-O-P company: The Royal Promotion Group, New York
Distribution: Department stores
Construction: Banners; tablecloths; wood tabletop
Introduction: January 1994

Client: Revlon
Product: Charles of the Ritz Color Center
P-O-P company: Display Systems Inc., Maspeth, N.Y.
Distribution: Department stores
Construction: Silkscreened and fabricated plexiglass; vacuum formed tester trays; die-cut matte styrene; lithographed tag stock
Introduction: October 1994

Client: Ralph Lauren Fragrances -- Floorstand
Products: Men's skin care/fragrance
P-O-P company: P.O.P. Inc., Long Island City, N.Y.
Distribution: Department stores
Construction: Wood; laminate; styrene; silkscreen
Introduction: January 1994