Cosmetics

Retailer: Wal-Mart
Source: "Retail Realities: From Dynamic Displays to Merchandising Misses," by Joe Ricci, Beacon Concepts Inc.

Retailer: Wal-Mart
Source: "Retail Realities: From Dynamic Displays to Merchandising Misses," by Joe Ricci, Beacon Concepts Inc.

Client: Matrix, New York, NY
Introduction: May 1, 2003
Size of Run: 41,000
Distribution: Beauty salons
Dimensions (H x W x D): 4" x 2' x 5"
Weight: 10 lb.
Producer: Diam International, Woodside, N.Y.
Comments: Interactive informational panels pull out of the bottom of this display for Biolage hair products. The merchandiser is designed to be self-serve for professional salons where product purchases are often a neglected opportunity.

Client: Nu-World Corp., Carteret, NJ
Introduction: June 15, 2002
Distribution: Mass Merchants
Dimensions (H x W x D): 6' x 2' x 1'
Weight: 95 lbs.
Producer: Menasha Display Group - Philadelphia, Philadelphia, PA
Comments: Targeting pre-teens and teens, this endcap features the Olsen twins and introduces their new cosmetic line, Color Boutique. It requires a minimum amount of set-up time and meets Wal-Mart's standards.