Cosmetics

Client: Maybelline New York, New York, NY
Introduction: January 30, 2004
Size of Run: 25,000
Distribution: Drugstores/Health Stores
Dimensions (H x W x D): 5' 7" x 12' x 1'
Weight: 300 lb.
Producer: Diam International, Woodside, N.Y.
Comments: Retailers can add or remove inserts on Maybelline New York's redesigned cosmetics wall to accommodate product load and proper store fit. The unit groups products together so that consumers can easily find product. Lighting creates hot spots for new items.

Retailers can add or remove inserts on Maybelline New York's redesigned cosmetics wall to accommodate product load and proper store fit. The unit groups products together so that consumers can easily find product. Lighting creates hot spots for new items.
Producer: Diam International, Woodside, N.Y.

Coty recently shipped 25,000 displays to promote its Rimmel line in drugstores. The company wanted a recognizable brand image. These units show women of color. Other graphic panels feature Caucasian models.
Producer: Masters of Branding, New York

Custom products for black and Hispanic women, and for style-conscious men, share the spotlight as cosmetics marketers continue to target niche markets.