Cosmetics

Client: Elizabeth Arden, New York, NY
Product(s) Promoted: Green Tea Skin Care Products
Distribution: Sally's Beauty Supply Stores
Number of Stores: 2,600
Production Run Quantity: 2,600
Introduction: October 2006
Intended Duration: 6-12 months
Dimensions (H x W x D): 20" x 35" x 12"
Weight: 25 lbs.
Budget Category (U.S.): $101 - $150
Producer: Mechtronics Corp., White Plains, NY

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Design of the Times 2007 Contest Declaration

Acrylic acts as a framing material for this updated, streamlined display for Smashbox Cosmetics. Adjustable parts, including the tester component, help retailers update the unit when new products need to be merchandised.

• Clear acylic, screened black, includes a square window left clear for insertion of graphics.
• Adjustable merchandise dividers provide for updates and cleaning as needed.
• Products sit behind the tester, making the unit easy to shop.

Design Data

The display blends the product right in with the material used in the riser. The top of the display tower used the actual product, with the design carried through to the bottom. The product's image is enhanced by the graphics and the display material.

• Injection-molded translucent pieces, 28 of them, stack together and are held with a pin.
• Image graphics. Black and white photography further enhance the brand's image.

Design Data

• Producer: Design Display Group, Carlstadt, NJ

Retailer: Rite Aid
Location: New York City