CoverGirl Fruit Spritzers End-Aisle Display
Client: Procter & Gamble
Country of Production: United States
Distribution: United States
Intended Length of Use: 2 months
Producer: Alliance, a Division Of Rock-Tenn Company
Unit Cost: Under $200
Production Date: July 2007
Number of Displays: 2,325
Objectives: To drive consumer trial and introduce recording artist and CoverGirl model Rihanna. To continue to drive CoverGirl's increasing presence in the lip segment.
Materials: Corrugated extruded trim SBS board
