Cosmetics

Retailer: Sephora at JCPenney
Location: Montgomery, IL

Retailer: Sephora at JCPenney
Location: Montgomery, IL

Retailer: Sephora at JCPenney
Location: Montgomery, IL

Retailer: JCPenney
Location: Montgomery, IL

Client: Puig Beauty USA, New York, NY
Product(s) Promoted: Fragrance
Distribution: Drugstores
Number of Stores: 5,600
Production Run Quantity: 5,600
Introduction: February 2007
Intended Duration: 2 months
Dimensions (H x W x D): 42" x 24" x 17"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50
Producer: Active International, Pearl River, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Revlon, New York, NY
Product(s) Promoted: Sugar Sugar, Golden Affair
Distribution: Wal-Mart
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: April 2007
Intended Duration: 3-4 weeks
Dimensions (H x W x D): 48" x 14" x 6"
Weight: 5 lbs.
Budget Category (U.S.): $401 - $450
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Chanel Inc., New York, NY
Product(s) Promoted: Le Multifacets de Chanel (Cosmetics)
Distribution: Department Stores
Number of Stores: 750
Production Run Quantity: 1,000
Introduction: August 2006
Intended Duration: 3 months
Dimensions (H x W x D): 13" x 13" x 10"
Weight: 3 lbs.
Budget Category (U.S.): $51 - $100

Client: Noah's Naturals, Los Angeles
Product(s) Promoted: Noah's Naturals Heal Thyself personal care products
Distribution: Wal-Mart
Number of Stores: 350
Production Run Quantity: 350
Introduction: September 2006
Intended Duration: Six months
Dimensions (H x W x D): 12" x 12" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100

Client: MAC Cosmetics, New York, NY
Product(s) Promoted: Makeup Brushes & Compacts (Holiday Packaging)
Distribution: Department Stores
Number of Stores: 3,500
Production Run Quantity: 4,000
Introduction: August 2006
Intended Duration: 3 months
Dimensions (H x W x D): 22" x 14" x 10"
Weight: 7 lbs.
Budget Category (U.S.): $51 - $100