Cosmetics

Retailer: Walmart
Location: Houston

Client Company: Procter & Gamble
Category: Cosmetics - Women
Intended Length of Use: 1 month
Producer: Alliance, a Division Of Rock-Tenn Company
Unit Cost: Under $100
Production Date: 10/13/2008
Production Run Quantity: 3,700
Objectives: Engage Shoppers with the display. Educate on the eye-brightening benefit. Drive trial on CoverGirl Exact Eyelights Mascara.
Materials: Corrugated endcap structure, LED light harness
Results: 3.2 market share with less than 2 months of sales

Client Company: Johnson & Johnson
Category: Hair and Skin Care
Country of Production: Canada
Country of Placement: Canada
Intended Length of Use: 2 months
Producer: Artisan Complete
Unit Cost: Under $300
Production Date: 1/1/2008
Production Run Quantity: 183

Client Company: Procter & Gamble
Category: Cosmetics - Women
Intended Length of Use: 2 months
Producer: Alliance, a Division Of Rock-Tenn Company
Unit Cost: Under $100
Production Date: 10/13/2008
Production Run Quantity: 1,300
Objectives: Engage shoppers in the display. Educate on the eye-brightening benefit. Drive trial on CoverGirl Exact Eyelights Mascara.