L'Oreal Eclipse Cosmetics Wall
Client: L'Oreal
Producer: POP Displays
Length of Use (months): 36 months
Production Date: Oct 18, 2010
Production quantity: 1,050
Cost: $5,500
Objectives: Strengthen the L'Oreal position as the luxury cosmetics leader in mass outlets and set the bar for beauty. Be aligned with the global vision and principles of the L'Oreal brand at retail and do it affordably. Be more retail-friendly for speed on installation and resets and sustainability.