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Cosmetics

  • CoverGirl 2012 'What's New' Campaign

    Client: Procter & Gamble, Hunt Valley, MD
    Product(s) Promoted: CoverGirl & Olay Tone Rehab Foundation, Blast Flipstick Lipcolor, LashBlast 24hr Mascara & Liner
    Distribution: Walgreens, CVS/pharmacy, Walmart, Target and various other drug and mass retailers
    Number of Stores: 25,000
    Production Run Quantity: 60,000
    Introduction: 11/21/11
    Intended Duration: 3 months
    Dimensions (H x W x D): 58" x 36" x 12"
    Weight: 30 lbs.

    CoverGirl 2012 'What's New' Campaign
  • Rimmel London CVS Endcap

    Client: Coty Inc, New York, NY
    Product(s) Promoted: Volume Flash Scandal Eyes Mascara, Lash Accelerator Mascara, Lash & Brow Accelerator Serum, Rimmel Glam Eyes Liquid Liner, Exaggerate Felt Tip Liner, Stay Glossy Lip Gloss, Lasting Finish by Kate Lipstick, Glam Eyes HD Eye Shadow
    Distribution: CVS/pharmacy
    Number of Stores: 2,000
    Production Run Quantity: 2,000
    Introduction: 5/1/12
    Intended Duration: 6 weeks
    Dimensions (H x W x D): 46" x 30" x 12"

    Rimmel London CVS Endcap
  • CoverGirl Walmart Endcap

    Client: Procter & Gamble, Hunt Valley, MD
    Product(s) Promoted: CoverGirl & Olay Tone Rehab Foundation, Blast Flipstick LipColor, LashBlast 24hr Mascara & Liner
    Distribution: Walmart
    Number of Stores: 1,050
    Production Run Quantity: 1,050
    Introduction: 1/9/12
    Intended Duration: 3 months
    Dimensions (H x W x D): 72" x 24" x 14"
    Weight: 30 lbs.
    Budget Category (U.S.) $51 - $100 (display only)

    CoverGirl Walmart Endcap
  • CoverGirl Walgreens 'What's New' Endcap

    Client: Procter & Gamble, Hunt Valley, MD
    Product(s) Promoted: CoverGirl & Olay Tone Rehab Foundation, Blast Flipstick Lipcolor, LashBlast 24 Hour Mascara & Liner
    Distribution: Walgreens, National distribution
    Number of Stores: 6,962
    Production Run Quantity: 6,962
    Introduction: 11/28/11
    Intended Duration: 3 months
    Dimensions (H x W x D): 60" x 36" x 14"
    Weight: 30 lbs.
    Budget Category (U.S.) $51 - $100 (display only)

    CoverGirl Walgreens 'What's New' Endcap
  • CoverGirl CVS 'What's New' Endcap

    Client: Procter & Gamble, Hunt Valley, MD
    Product(s) Promoted: CoverGirl and Olay Tone Rehab Foundation, Blast Flipstick Lipcolor, LashBlast 24 hr Mascara & 24 hr Liner
    Distribution: CVS/pharmacy stores nationwide
    Number of Stores: 5,000
    Production Run Quantity: 5,000
    Introduction: 11/11/11
    Intended Duration: 3 months
    Dimensions (H x W x D): 58" x 36" x 12"
    Weight: 30 lbs.
    Budget Category (U.S.) $51 - $100 (display only)

    CoverGirl CVS 'What's New' Endcap
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