Client: Procter & Gamble, Hunt Valley, MD
Product(s) Promoted: CoverGirl New 2013 Products: Outlast Foundation, lip balm, nail polish, Clump Crusher mascara
Distribution: National Mass & Drug Chains (Walmart, CVS, Target, Walgreens)
Number of Stores: 7,000
Production Run Quantity: 41,836 total displays
Introduction: 11/15/12
Intended Duration: 2 months
Dimensions (H x W x D): 72" x 96" x 24"
Weight: 130 lbs.