Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: New CoverGirl Bombshell Mascara
Distribution: Walmart, Walgreens, CVS, Kroger, Rite Aid and various other retailers
Number of Stores: 50,000+
Production Run Quantity: 50,000+
Introduction: 3/15/14
Intended Duration: 1-2 months
Dimensions (H x W x D): 59" x 36" x 15"
Weight: 20 lbs.