Cosmetics

CVS/pharmacy tied in to L’Oreal USA’s Sept. 10 "Beauty Picks" FSI event with a concurrent front-page circular feature.

Target tied in to L'Oreal USA's Sept. 10 FSI event with a feature in its concurrent circular dangling a $5 gift card with the purchase of three eligible L'Oreal or Maybelline cosmetics or L'Oreal or Garnier skin care SKUs.

ShopRite tied in to L'Oreal USA's Sept. 10 FSI event with a "tips from our beauty coach" feature in its Sept. 8/10 circular spotlighting the benefits of new L'Oreal Voluminous Lash Paradise mascara and promising Price Plus loyalty cardholders 30% off a L'Oreal SKU.

July 29 was National Lipstick Day, and L’Oreal USA’s L’Oreal Paris brand took advantage with a #ReadMyLips social campaign that asked fans to share photos of themselves in “bold” lipstick colors and follow that up with a “bold” message to share with friends.