Convenience Stores

1996 P-O-P Trends Report: Marketer Survey

Marketers, producers responding to shifting business environment
Product Marketers: Do You Pay Display Allowances to Obtain Retail Placement of P-O-P?
Retailers: What Percentage of Manufacturer-Supplied Displays are Actually Set Up in Your Stores?
Coors Supports Coors Red with Neon Signs
Miller Brewing Introduces Lite Neon Signs
5spot Software Redesigns Software Tower
Illuminated Pack Promotes Marlboro Outdoors
Marlboro Illuminated Pack

Product: Philip Morris Co. Marlboro cigarettes
Number of displays: 900
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Convenience stores, liquor stores, gas stations
Introduction: June 1995
Duration: Permanent
Construction: Polycarbonate; vinyl; aluminum
Marlboro's Illuminated Cigarette Pack display is used as an outdoor sign to attract customers from long distances. The illuminated cigarette pack is usually mounted on a 13-foot pole.
Coca-Cola Half Cooler Bottles Up Extra Sales
Criminal Antitrust: United States of America v. Richard Rituno And Consumer Displays, Inc.