Convenience Stores

Henschel-Steinau Inc.
Whitehall-Robins Inc.
Comments: This small counter display offering a variety of Chap Stick products achieved its objective of gaining placement in convenience stores. Designing the unit to look like the product helped build brand recognition among consumers. The display was also successful in breaking into accounts that had not been targeted originally.

A Profile of Cathy L. Barclay, Senior Manager Trade Marketing Materials Development & Logistics, Brown & Williamson Tobacco Corp.

Product: Candy and snacks
P-O-P company: Chatain & Thomas (design), New York
Distribution: Supermarkets, c-stores and mass merchants
Introduction: February 1999
Duration: Promotional
Construction: Paper, corrugate, vinyl
The display bin included in this year's program holds 12 cases of product and encourages consumers to "Brake here for M&Ms."