Price is Nice An Ad Age study finds price offers have the greatest influence on 'spur of the moment' purchases Display Equals Discount Results from a study on supermarket shopper perceptions conducted exclusively for the In-Store Marketing Institute Channel Report: Dollars Make Sense As the dollar store channel grows, so do the opportunities for brand marketers to work with retailers on effective merchandising programs--if they don't mind selling their product on the cheap. On-Premise Debuts Seeing Green ConAgra partners with Universal Studios and Marvel Entertainment to launch 'Hulk' promotion Dollar General Vendor Criteria Diageo Gets 'Manly' With Smirnoff Ice Triple Black P-O-P Hall of Fame Profile: Margaret Blighton A Q&A with Kraft Foods' Margaret Blighton Cows Gone Wild Dr Pepper/Seven Up Enters Single-Serve Milk Market With Spunky Raging Cow Brown-Forman Ties Tequila and Vodka to Romance First Previous 865 866 867 868 869 Next Last
