Convenience Stores

An Ad Age study finds price offers have the greatest influence on 'spur of the moment' purchases

An overview of NCH Marketing Services' annual report

Client: Conwood Sales Co. L.P., Memphis, Tenn.
Introduction: August 2002 (Levi Garrett brand); January 2001 (Kodiak brand)
Number of displays: 5,000 (Levi Garrett); 7,000 (Kodiak)
Construction: Molded vinyl
Distribution: Convenience stores
P-O-P companies: ATR/Pressco, St. Louis; Mat Tech Inc., Acworth, Ga.
Comments: The logo mats for the Levi Garrett and Kodiak brands of tobacco increase brand awareness in high-traffic convenience stores. They garner hard-to-get display space.

Client: S&M Brands, Keysville, Va.
Introduction: May 2002
Number of displays: 1,000
Construction: Metal, tubing, wire, plastic
Distribution: Independent retailers and convenience stores
P-O-P company: Nashville Display, Nashville, Tenn.
Comment: This floorstand provides space for all SKUs of Bailey's product, presents strong brand awareness and has keyed locks to prevent pilferage.

Client: Conwood Sales Co. L.P., Memphis, Tenn.
Introduction: August 2002 (Levi Garrett brand); January 2001 (Kodiak brand)
Number of displays: 5,000 (Levi Garrett); 7,000 (Kodiak)
Construction: Molded vinyl
Distribution: Convenience stores
P-O-P companies: ATR/Pressco, St. Louis; Mat Tech Inc., Acworth, Ga.
Comments: The logo mats for the Levi Garrett and Kodiak brands of tobacco increase brand awareness in high-traffic convenience stores. They garner hard-to-get display space.