BIC Lighters "Main Event" Sweeps Countertop
Product: BIC lighters
Number of displays: 20,000 50-count tray header cards; 30,000 tier display lug-ons; 1 million two-pack stickers; 1 million five-pack inserts
P-O-P companies: Pharmagraphics, Portland, CT (header cards); InnoMark Communications, Miamisburg, OH. (lug-ons); WS Packaging Group -- Promo Edge, Neenah, WI (stickers and insert cards)
Distribution: Nationwide to c-stores, drugstores, and food and mass channels
Introduction: June 2006
Duration: Temporary
Construction: SBS paperboard