Convenience Stores

Client: Bic, Milford, CT
Product(s) Promoted: Bic Pocket Lighters
Distribution: Convenience Stores
Number of Stores: 13,172
Production Run Quantity: 15,000
Introduction: August 2006
Intended Duration: Four months
Dimensions (H x W x D): 18" x 16" x 9"
Weight: 5 lbs.
Budget Category (U.S.): $6 - $10
Producer: G2 Promotional Marketing, Stamford, CT

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc., Wood Dale, IL, for Miller Brewing Co., Milwaukee
Product(s) Promoted: Miller Lite on Tap
Distribution: Convenience stores
Number of Stores: Not available
Production Run Quantity: 458
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 27" x 26" x 5"
Weight: 21 lbs.
Budget Category (U.S.): $201 - $250

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: Various
Distribution: Turkey Hill
Number of Stores: 33
Production Run Quantity: 265
Introduction: July 2006
Intended Duration: Three years
Dimensions (H x W x D): 72" x 42" x 34"
Weight: 125 lbs.
Budget Category (U.S.): $401 - $450
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Pfizer Consumer Healthcare, Morris Plains, NJ
Product(s) Promoted: Zantac
Distribution: Convenience Stores Nationwide
Number of Stores: 1,828
Production Run Quantity: 13,828
Introduction: June 2006
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 14" x 8" x 4"
Weight: 1 lb.
Budget Category (U.S.): Less than $5

Client: Cadbury Schweppes, Rye, NY
Product(s) Promoted: Snapple 17.5-ounce Super Premium Teas
Distribution: Convenience stores nationwide
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: April 2007
Intended Duration: One year
Dimensions (H x W x D): 74" x 22" x 16"
Weight: 42 lbs.
Budget Category (U.S.): $101 - $150

Client: Coca-Cola, Atlanta
Product(s) Promoted: Diet Coke Plus
Distribution: Convenience stores nationwide
Number of Stores: 928
Production Run Quantity: 928
Introduction: April 2007
Intended Duration: Three months
Dimensions (H x W x D): 18" x 28" x 8"
Weight: 12 lbs.
Budget Category (U.S.): $11 - $15
Producer: Profitmaster Displays, Atlanta, GA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

BP hopes to refresh its image with the $35 mil. Helios Power campaign

Retailer: Walgreens