Consumer Electronics

Product: Portable cellular phones
Number of displays: 3,000
P-O-P company: Bear Packaging Inc., Canoga Park, Calif.
Distribution: Mass merchants, specialty stores
Introduction: January 1995
Duration: Temporary
Construction: Corrugated, vacuum-formed plastic (trays)
ORA Electronic's corrugated display for its cellular-phone accessories provides both floor and counter options. It's designed to enhance impulse sales in both traditional and non-traditional retail outlets.

Client: Sony Electronics Inc.
Producer: Design Display Group Inc.; Carlstadt, N.J.
Category: Thermoformed Plastic Counter, Shelf or Table Unit
Comments: The design requires that the display hold a set of headphones and a portable CD player in a secure, but accessible position for easy trial of the product. The head is vacuum formed in the center of heavy-gauge styrene. The display includes a wire retractor system in an extruded track.