Consumer Electronics

Client: Microsoft Corp., Redmond, Wash.
Producer: Design Phase Inc., Northbrook, Ill.
Duration: Permanent
Size of Run: 670
Comments: The retailer simply had to unpack this display and roll it onto the floor. The square pallet structure is angled in spots to give it extra appeal, and a metal frame with wire trays and pegboard panels upgrade the display from a standard corrugated pallet.

Client: Hewlett-Packard, Vancouver, Wash.
Producer: Beeline Group Inc., Newark, Calif.
Duration: Semi-permanent
Size of Run: 650
Introduction: November 2003
Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
Materials/Processes Used: Vinyl banners, magnetized literature pockets
Comments: This display was designed to enable field reps to demonstrate HP digital photography products to consumers. It features easy set-up and teardown and comes with a carry case that fits in the trunk of a car.

Client: Watkins Manufacturing, Vista, Calif.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Permanent
Production Date: January 2003
Size of Run: 105
Comments: Helps Hot Springs Spa consumers understand how the optional audio system can improve the spa experience. The P-O-P and sell-through effort helped create high demand and a nine-week backorder for the audio systems.