Rayovac Barbie Flashlights Power Wing
Client: Rayovac, Madison, Wis.
Introduction: Summer 2003
Producer: Smurfit-Stone Display Group's Castle Rock Division, Adams, Wis.
The graphics on the P-O-P were designed to complement both the product and the product packaging. The Rayovac logo is clearly visible, yet its size prevents it from interfering with the Barbie "feel" of the units.