Consumer Electronics

Product: Toshiba DVD Recorders
Number of displays: 22,000
P-O-P company: Frank Mayer & Associates, Grafton, Wis.
Distribution: Club stores and electronics stores
Introduction: April 2004
Construction: Powdercoated steel, non-skid rubber pads, plastic
Display set-up: Retail staff
Comments: To gain attention in the growing DVD recorder market, Toshiba launched this display, which highlights product features on a customized flip chart.

Client: Polaroid Corp., Waltham, Mass.
Introduction: Summer 2004
Size of Run: 10,000
Producer: Henschel-Steinau Inc., Englewood, N.J.
Comments: This PDQ tray designed for Wal-Mart holds six Polaroid cameras and promotes a $6 movie voucher. The units are curved and shaped like the cameras.

Client: Cricket Communications, San Diego
Introduction: May 2004
Size of Run: 500
Producer: The DNI Marketing Group, St. Charles, Ill.
Comments: This counter display for Cricket mobile phones and services features a "friendly" green color and materials that communicate affordability.

Organized info., understated color convey low-cost message for wireless phone company

Client: TBWA/Chiat/Day, New York, (for Nextel, Reston, Va.)
Introduction: February 2004 (tire dangler and tire floorstand); July 2004 (contest floorstand and contest dangler)
Number of displays: 600 (tire floorstand); 9,100 (tire dangler); 1,140 (contest floorstand); 9,750 (contest dangler)
Distribution: Nextel stores and authorized dealers
P-O-P company: Commercial Cutting & Graphics LLC, Mansfield, Ohio

Client: Nextel, Reston, Va.
Introduction: February 2004
Number of displays: 36,400
Distribution: Nextel stores and authorized dealers
P-O-P company: Dempsey Printing Inc., Cleveland
Comments: Nextel launched corrugated tabletop brochure holder displays (right), carrying information on Nextel's NASCAR-licensed phones and accessories as well as info. on the "Chase for the Nextel Cup" sweeps.