SunCom Wireless Display
Client: SunCom, Richmond, VA
Introduction: Spring 2005
Distribution: 120 SunCom retail stores
Producers: Quarry Integrated Communication, Waterloo, Ontario and Dallas (design); White Rock Productions, Minneapolis (production)
Comments: SunCom chose Harry Connick Jr. to promote its "Truth in Wireless" initiative. The actor appears on posters and backlit signs in all of the company's stores.