LG Triple Cell Phone Countertop
Product: Cell phones
Number of displays: 5,700
P-O-P companies: Concept Designs, Palo Alto, CA (design and manufacture); Peterson/Hill Marketing, San Diego (graphic design of plastic backer cards)
Distribution: Agent-based cell phone stores
Introduction: May 2005
Duration: Permanent
Construction: Acrylic, brushed aluminum, powder coated metal, printed plastic graphics
Set-up: Combination of LG and retail staff