Consumer Electronics

Client: Intuit, Mountain View, CA
Distribution: Best Buy and OfficeMax stores
Production Run: 2,600
Production Date: October 2006
Producer: Rapid Displays, Chicago and Union City, CA

Client: Rogers Wireless
Production Run: 1,500
Producer: Artisan Complete, Markham, Ontario
Comments: A larger-than-life replica gives consumers a good idea of what the product looks like without ever having to house it. The raised surface of the buttons on the phones prompts consumer interaction.

Client: Logitech, Fremont, CA
Production Run: 1,500
Production Date: November 2006
Producer: Rapid Displays, Chicago and Union City, CA
Comments: This endcap was designed to showcase Logitech's mobility products on 36-inch or 48-inch endcaps in Staples stores.

Client: Blockbuster Inc., Dallas
Producer: Idea Planet, Dallas
Size of Run: 4,700
Production Date: October 2006
Comments: This shipper sells Happy Feet toys and licensed products on the front, but utilizes the back of the display to create an entertaining 3-D visual to promote the film in theaters.

Client: Nintendo of America, Redmond, WA
Production Run: 250
Production Date: September 2006
Producer: Frank Mayer & Associates, Grafton, WI
Objective: To provide interactive displays for Wii tour events prior to launch in the United States.

Client: Rogers Canada
Production Run: 1,800
Producer: Artisan Complete, Markham, Ontario
Comments: The creative elements of this display were based on the physical discipline of parkour and coordinated well with imagery from TV and out-of-home advertising.

Client: Logitech, Fremont, CA
Product(s) Promoted: MX and VX Mice
Distribution: Staples
Number of Stores: 1,350
Production Run Quantity: 1,350
Introduction: September 2006
Intended Duration: 1 month
Dimensions (H x W x D): 17" x 17" x 60"
Weight: 20 lbs.
Budget Category (U.S.): $51 - $100
Producer: Rapid Displays, Chicago and Union City, CA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Bose Corp., Stow, MA
Product(s) Promoted: Bose Companion Computer Speaker Systems
Distribution: Target and Circuit City
Number of Stores: 1,410
Production Run Quantity: 1,450
Introduction: September 2006
Intended Duration: 2 years
Dimensions (H x W x D): 24" x 48" x 18"
Weight: 65 lbs.
Budget Category (U.S.): $351 - $400
Producer: Darko Inc., Twinsburg, OH

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Design of the Times 2007 Contest Declaration

A million P-O-P elements shipped to 20,000 U.S. retail locations