Consumer Electronics

Client: Nintendo of America, Redmond, WA
Production Run: 250
Production Date: September 2006
Producer: Frank Mayer & Associates, Grafton, WI
Objective: To provide interactive displays for Wii tour events prior to launch in the United States.

Client: Rogers Canada
Production Run: 1,800
Producer: Artisan Complete, Markham, Ontario
Comments: The creative elements of this display were based on the physical discipline of parkour and coordinated well with imagery from TV and out-of-home advertising.

Client: Logitech, Fremont, CA
Product(s) Promoted: MX and VX Mice
Distribution: Staples
Number of Stores: 1,350
Production Run Quantity: 1,350
Introduction: September 2006
Intended Duration: 1 month
Dimensions (H x W x D): 17" x 17" x 60"
Weight: 20 lbs.
Budget Category (U.S.): $51 - $100
Producer: Rapid Displays, Chicago and Union City, CA

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Bose Corp., Stow, MA
Product(s) Promoted: Bose Companion Computer Speaker Systems
Distribution: Target and Circuit City
Number of Stores: 1,410
Production Run Quantity: 1,450
Introduction: September 2006
Intended Duration: 2 years
Dimensions (H x W x D): 24" x 48" x 18"
Weight: 65 lbs.
Budget Category (U.S.): $351 - $400
Producer: Darko Inc., Twinsburg, OH

---

Design of the Times 2007 Contest Declaration

Client: Symantec Corp., Cupertino, CA
Production Run: 1,500
Production Date: July 2006
Producer: Rapid Displays, Chicago and Union City, CA
Comments: This shipper was designed to highlight rebates on Norton software during the back-to-school promotional period.

Client: Sony Computer Entertainment, Foster City, CA
Product(s) Promoted: PlayStation 3 Game System
Distribution: GameStop, Circuit City
Number of Stores: 5,500
Production Run Quantity: 5,500
Introduction: November 2006
Intended Duration: 4 years
Dimensions (H x W x D): 79" x 24" x 34"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001
Producer: Rapid Displays, Chicago and Union City, CA

---

Design of the Times 2007 Contest Declaration

Product: Suunto wrist computers
Number of displays: 150
P-O-P companies: Concept Designs Inc., Palo Alto, CA; Digital View, Silicon Valley, CA
Distribution: Specialty sporting goods retailers
Introduction: September 2006
Duration: Permanent
Construction: Acrylic, aluminum, foamboard and wood
Set-up: Retail staff
Comments: To learn about the product, consumers could use the touchscreen or grab one of the brochures behind it.

A million P-O-P elements shipped to 20,000 U.S. retail locations