To launch Windows Vista and Microsoft Office 2007, the campaign streamlined the P-O-P under one look. The endcap had to adhere to store guidelines for height that didn't disrupt sightlines, and the tray system expanded to accommodate various shelf depths.
- Multiple message tiers. The design breaks out the different Office software suites as part of a curved panel.
- A distortion-printed mouse underscores the office theme.
- Injection-molded plastic trays adjust to accommodate various tray depths and include planograms for product placement.