Wii Fit Endcap
Product: Wii Fit video game
Number of displays: 7,000
P-O-P company: Wetzel Brothers, Cudahy, WI
Distribution: Mass merchants, toy stores and electronics stores
Introduction: May 2008
Duration: Semipermanent, through the 2008 holiday season
Construction: Corrugated and foamboard
Set-up: Nintendo of America's local reps
Comment: These semipermanent endcaps will stay up through the holiday season after successfully merchandising Wii Fit when it launched in May.