Pioneer Pro DJ Display
Brand: Pioneer Electronics USA Inc., Long Beach, Calif.
Producer: Kosakura, Santa Ana, Calif.
Product: DJ equipment
Display: Interactive floorstands
Key insight: Specialty music stores carried static displays for in-store DJ equipment, especially compared to other instruments and departments. This floor unit puts the equipment into the shopper's hands. Videos play with the push of a button or start automatically after several minutes of inactivity.