'Assassin's Creed Brotherhood' Displays
Brand: "Assassin's Creed Brotherhood"
Key Insight: The path-to-purchase for a "core gamer" video game is fueled through pre-release excitement.
Key Activation: Generate awareness before the game's release with online games and pre-orders.
Description: As part of Ubisoft's pre-sell effort, it developed a special game for Kongregate, a gamer site that Gamestop owns.