Club & Warehouse

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: ZoomBox System exclusive at Sam's Club
Distribution: Sam's Club
Number of Stores: 200
Production Run Quantity: 210
Introduction: September 2006
Intended Duration: Four months
Dimensions (H x W x D): 34" x 30" x 15"
Weight: 29 lbs.
Budget Category (U.S.): $151 - $200

Client: Newell Rubbermaid, Huntersville, NC
Product(s) Promoted: TakeAlong Reusable Containers
Distribution: Target, Wal-Mart, Club Stores, Supermarkets
Number of Stores: 3,100
Production Run Quantity: 5,000
Introduction: January 2007
Intended Duration: 2-3 weeks
Dimensions (H x W x D): 47" x 22" x 14"
Weight: 39 lbs.
Budget Category (U.S.): $151 - $200

Client: Carter's, Atlanta,
Product(s) Promoted: Sunsuits and Rompers
Distribution: Sam's Club
Number of Stores: 560
Production Run Quantity: 575
Introduction: February 2007
Intended Duration: 3 months
Dimensions (H x W x D): 63" x 40" x 48"
Weight: 150 lbs.
Budget Category (U.S.): $151 - $200
Producer: Meridian Display, St. Paul, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Retailer: Sam's Club
Location: Chicago