Club & Warehouse

Brand: Rue 33 private-label vodka
Insight: Consumers are entertaining more at home and shop at Sam's Club as a destination store to stock up for parties.
Solution: Vodka is the most popular spirit, according to the Distilled Spirits Council, so in addition to some private beer and wine, offer a vodka that has a premium look, conveying quality through its frosted glass and images of French poplars.
Description: Dragon Rouge tested two position directions and three designs before settling on this packaging.

Client Company: Eastman Kodak
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Smurfit-Stone Display Group
Unit Cost: Under $200
Production Date: 10/12/2009
Production Run Quantity: 330

Client Company: Procter & Gamble
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 36 months
Producer: New Dimensions Research Corp.
Production Date: 9/1/2009
Production Run Quantity: 180
Objectives: Display Duracell's best major alkaline cell batteries for both everyday merchandising and special promotional activity. Minimize retail floor space and be durable enough to withstand the heavy foot traffic and pallet activity within a high-volume club store.

Retailer: BJ's Wholesale
Location: Cumming, GA

Retailer: BJ's Wholesale
Location: Philadelphia, PA

Retailer: BJ's Wholesale
Location: Cumming, GA

Retailer: BJ's Wholesale
Location: Philadelphia, PA

Retailer: BJ's Wholesale
Location: Cumming, GA