Candy & Gum

Retailer: Fresh & Easy Neighborhood Market
Location: Chandler, AZ

Client: Cadbury Adams, Parsippany, NJ
Product(s) Promoted: Trident, Dentyne, Stride and other gum brands
Distribution: Mass merchants
Number of Stores: 6,000
Production Run Quantity: 6,000
Introduction: 11/30/07
Intended Duration: 2 to 3 months
Dimensions (H x W x D): 81" x 24" x 24"
Weight: 80 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2008 Contest Declaration

Client: Cadbury Adams, Parsippany, NJ
Product(s) Promoted: Gum brands including Trident, Dentyne and Stride
Distribution: Convenience Stores
Number of Stores: 8,000
Production Run Quantity: 16,000
Introduction: 1/1/08
Intended Duration: Three months
Dimensions (H x W x D): 61" x 14" x 15"
Weight: 50 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2008 Contest Declaration