Candy & Gum

Category: Sales Promotion
Country of Production: Canada
Country of Placement: Canada
Intended Length of Use: 2 months
Producer: Artisan Complete
Unit Cost: Under $50
Production Date: 4/1/2008
Production Run Quantity: 1,200
Total sales promotion: over $1,000,000
Other sales promotion techniques used: sweepstakes/contests, special events, tie-in partner promotions/licensing programs

"Year after year, Ferrero has some of the nicest displays and coordinated packages around the holidays. This delicious tower unit, corrugated with thermoformed shelves, was loaded (actually overloaded at the top) with dozens of various assortments of their chocolates. The pole-topper header also promoted the Share Our Strength charity along with the brand.
     Decorated in its signature golden colors, this unit continues Ferrero's history of display excellence."

-- From 'Ricci at Retail,' published March 2009

"Don't you just hate it when all the goodies you're not supposed to eat are so attractively packaged and displayed that you simply can't resist them? OK, that's my story, but Russell Stover has destroyed more of my diets than you can imagine, and this double rotating tower setup (actually two displays positioned side by side) put a major dent in the latest one.
     Talk about letting the product be the star: Only the brand name and mouth-watering photos of their sweet temptations made this corrugated unit a magnet for candy cravers."