Candy & Gum

Client: Cadbury North America, Parsippany, NJ
Product(s) Promoted: Green & Black's Organic Chocolate Bars
Distribution: Food channels and stores that carry organics
Number of Stores: 2,700
Production Run Quantity: 2,700
Introduction: 2/1/09
Intended Duration: 4-6 Weeks
Dimensions (H x W x D): 56" x 14" x 15"
Weight: 4 lbs.
Budget Category (U.S.): $16 - $25 (display only)

Client: Mars Snackfood LLC, Hackettstown, NJ
Product(s) Promoted: Dove Brand Chocolates
Distribution: Drugstores
Number of Stores: 500
Production Run Quantity: 500
Introduction: 7/1/08
Intended Duration: Over 1 Year
Dimensions (H x W x D): 24" x 14" x 7"
Weight: 6 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2009 Contest Declaration

"As the various leading chocolate brands have expanded their product lines into the premium end of the business, the ability to segment these high-end items has become difficult -- mixing them with 'regular' products not only leads to unfavorable price comparisons, but also fosters customer confusion.

Retailer: Más Club
Location: Houston

Mars builds latest campaign message from talk of economy