Automotive

Client: Daimler Chrysler Mopar, Auburn Hills, MI
Production Date: April 1, 2004
Size of Run: 250
Producer: Visual Productions Inc. (VPI), Southfield, MI
Comments: This automobile showroom display is termed "adaptive, changeable and interactive." It enables customers to try out a variety of Mopar electronic products, including Sirius satellite radio. The large unit is constructed of various materials, including powdercoated wood, and acrylic for shelves and doors.

Client: Daimler Chrysler, Auburn Hills, MI
Production Date: December 12, 2004
Size of Run: 1,425
Producer: Visual Productions Inc. (VPI), Southfield, MI
Comments: This unit was designed to act as a one-stop product information resource and to assist salespeople in auto dealerships. Constructed of powdercoated aluminum and metal, it features a Gateway Intel Pentium 4 2.8 Ghz processor. Lockable casters enable dealership personnel to move it easily.

Retailer: Safeway
Location: Denver

Marketers rate product imagery as most effective creative element