The final product may be online, but an in-store display was key to its sale. A gift card directing customers to a website to choose a Timbuk2 bag was sold in a box at retail. The display had to carry strong branding, include product information and secure the boxed card. Once the promotion is finished, the display could be used for other promotions.
- Powder-coated base. Holds two columns of boxes, and an optional locking latch prevents pilferage.
- Screenprinted logo. Appears on the base and the backer.