Hanes ComfortSoft Bodyform Pallet
Client: Hanes Brands Inc.
Distribution: Wal-Mart stores
Producer: TimBar Packaging & Display
Objectives: The objective of this back-to-school promotion by Hanes was to introduce the new ComfortSoft product innovation in a very unique way while maintaining brand identity and continuity with other Hanes marketing initiatives. The challenges were to keep within the Wal-Mart display specifications for size while adding an element that communicates the features of the new fabric without need for shoppers to open the product packages.